Decision Making

Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker, that is you. Making a decision implies that there are alternative choices to be considered, and in such a case we want not only to identify as many of these alternatives as possible but to choose the one that (1) has the highest probability of success or effectiveness and (2) best fits with our goals, desires, lifestyle, values, and so on. To conclude on one alternative you need a precise data that holds the decision environment. You can complex yet simple to answer surveys to your respondents with Survey Analytics.

Decision Matrix


A decision matrix is frequently used during quality planning activities to select product/ service features and goals and to develop process steps and weigh alternativs. For quality improvement activities, a decision matrix can be useful in selecting a project, in evaluating alternative solutions to problems, and in designing remedies.

Using iPad for Mall Intercept Studies


Any survey that you create on the Survey Analytics platform can now viewed/ answered easily through an Apple ipad. The surveys would be displayed the same way as they would be displayed on any web browser. You can collect multiple rows of data during conferences by passing the ipad to multiple users. A quick way to collect qualitative data.

Related Links and Resources

  • Decision Making Model 
  • Decision Making Techniques 
  • Decision Making 
  • Decision Matrix 
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