Omnibus Survey Definition

Omnibus Survey as cost and time effective survey method


An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Also called piggyback survey. It is a research in which multiple clients share the cost of conducting research. Subscribers usually receive the portion of the information that is collected specifically for them. A survey which covers a number of topics, usually for different clients.

Omnibus surveys can also be used to reach more specific audiences such as men or women, certain age, education, or income groups, or even individuals who engage in a specific behavior. Omnibus surveys are a cost-effective way to get valuable, proprietary information about the citizens of virtually any country in the world. An Omnibus is a shared cost survey.

Survey Analytics's Omnibus Survey is an excellent choice when budgets are limited. Demographic questions are included on every omnibus without any additional cost to you, allowing you to look at how different demographic groups (gender, age, region of the country, parents) responded to your questions.

Omnibus Survey


Survey Analytics's omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to get on the omnibus), while sharing the common demographic data collected from each respondent.

The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). Survey Analytics's omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.

Flexible, fast and cost-effective our omnibus survey is a proven tool that provides timely consumer insights and perceptions on topics, products and trends.

Start your Free trial Omnibus survey now.


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