Omnibus Survey

Survey Analytics's Omnibus surveys provide information about markets and opinions with a means to get quick, relatively low cost answers to their questions without financing and organising a full market or opinion research survey themselves. You can conducts a number of interviews(surveys) with the target group on a regular basis: these interviews combine a number of standard questions which are always asked - generally including demographic information, with questions effectively sponsored by clients. The answers to these questions are analysed shortly afterwards, cross-referenced with some or all of the classification data, and delivered to the client either as tables or in a report.

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent. An omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.

The advantages of using Survey Analytics's Omnibus Survey to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).